At Hollyweed North Cannabis Inc. Leslie is the Chief Marketing Officer. Cannabis and marketing have yet to go hand in hand. Especially in Canada cannabis businesses are extremely limited in what they can market. “Marketers need to figure out what you can’t do. So you can figure out what to do.” This is the advice Leslie has for cannabis marketers looking to get the word out on their products.
On today’s episode of Cannabis Explained by Cannacaopia we are joined by guest Hafez Adel from Elevated Growth. He has been in the cannabis industry for a number of years and has seen the market evolve. A marketing and sales guy whose passion is in growing brands and scaling businesses. He was the Chief Marketing Officer at Alpine Vapor for three and a half years. Well versed in all things vaping he is here to talk with us about the popularity of vaping cannabis. And its evolution to mainstream consumption.
It all starts with the cannabis excise tax. Retailers are responsible for paying this tax every time they purchase new product from the distributors. But get this, they have to pre-pay the tax in full before they’ve even made a penny from reselling the product. That’s totally fair and responsible, right?... right?
In this episode we are joined by Art Abrahamian of Webjoint, a cannabis software company that helps retailers manage finances, employees, inventory, taxes, etc. They’ve basically got a grip on the business side of cannabis and today he’ll gives us an idea of how legal cannabis functions and what that means for the end consumer. Staying informed on the cannabis industry can help consumers make important decisions, not just on their consumption practice but in elections too.
Never been to a dispensary before and don’t know what to expect? Carrie Turner has got you covered. Having worked at a dispensary for nearly 6 years, Carrie lays down the laws of the land. What are the dos and don’ts? What is budtender? Learn how to maximize your dispensary experience!